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Website Competitor Analysis

Website Competitor Analysis Overview

North Square is a website evaluation consultancy that independently produces bespoke Website Competitor Analysis reports for organisations with either an internal development team or an external agency agreement. Our Competitor Analysis service investigates additional and superior features of competitor websites and/or to measure websites against competitors. This page contains information about features, benefits, target audience, ideal project timing, timescales, costs, free demonstration offer, related services and contact details.

Features of Competitor Analysis

• An independent, bespoke, competitor website audit, covering the level of depth that you require.
• Detailed description of functionality, usability, strategy, content, design and navigation components featured on your competitor's websites.
• Hand-typed, easy to read, jargon-free 'Findings ' and 'Solutions ' for each component.
• Screen shots taken from your website versus competitors highlighting how improvements can be made.
• Measurement of your website's performance against your competitors.
• Typical analysis reports look at 5 - 10 competitors and 3 - 5 FTSE 250 companies in the same sector.
• Unlimited telephone and email support.

We can send interested organisations examples of Competitor Analysis, showing methodology and output.

Benefits of Competitor Analysis

• Discover how your website fairs against competitor websites.
• Learn about fresh development ideas and opportunities from your competitors (Note: we do not develop websites).
• Create or enhance a development plan using our report - focus the progression by choosing critical areas for the initial phase and other ideas for later phases.
• Fast track website development - we provide best practice research and advice more quickly and at less cost than agencies and in-house resource.

To learn more about the benefits of our web Competitor Analysis, please Contact Us.

Target Audience

Competitor Analysis is suitable for any organisation with a website that has not undertaken a similar service since the last major development cycle or the website's launch.

Competitor Analysis Project Timing

Pre-Development

Prior to a complete re-design or major development phase, your organisation will receive detailed descriptions of functionality, usability, strategy, content, design and navigation components to consider adding to your web development plan.

Post-Development

Following a re-design, major development phase or period of inactivity, organisations can benchmark their website against competitors and/or learn about additional components to add in the future.

Continuous Development

Organisations with websites that change constantly, or regularly produce new pages/websites may wish to consider an on-going service agreement. To discuss your requirements, please Contact Us.

Competitor Analysis Timescales

We can consult from a minimum of half a day by focusing on high priority areas. Full Competitor Analysis take between 3 days to 15 days to complete.

Costs of Competitor Analysis

Our Competitor Analysis reports range from ₤GBP 200 (€EUR 290) to ₤GBP 3000 (€EUR 4365). We always provide a fixed price beforehand.

Competitor Analysis Demonstration

We can provide examples of Competitor Analysis demonstrating methodology and output.

Related Services

Website Evaluation, Usability Testing and Website Experts Panel compliment Competitor Analysis. Websites that sell products or services may wish to consider Ecommerce Usability Evaluation Audit.

Contacting North Square

You can request a free demonstration of our Competitor Analysis service or Contact Us to discuss your requirements further.